Justin Bieber Launching Perfume Women Called “Someday”
Sunday, September 18, 2011 by Cell Phone
"BABY" told Women’s Wear Daily (via New York Magazine), “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
Justin is donating every dime of the proceeds from the sale of the $35 scent to charity. He will donate all the proceeds to Pencils of Promise and the Make a Wish Foundation. Jessica Hanson, director of fragrances at Sephora said, “We’ve never had a male celebrity sell a women’s fragrance: however, Justin certainly speaks to our younger fragrance clients.”
“Let’s be real, the way a girl smells is very important to a guy!” Justin tells WWD. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
The bottle has removable charms hanging at the neck and a heart-shaped flower on top, designed by Lance McGregor. Honorie Blanc of Firmenich formulated it as a “fruity gourmand” formula, perfect for his adoring teenage girls!
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